My role(s): Videographer, Editor, Crafted Messaging

ATI wanted a video to tell customers why they’ve been one of the most trusted names in robotics for over thirty years. They wanted a video with polished visuals and tight, no-nonsense editing.

BTS coolness: This project was an exercise in how effective light is at creating mood and transforming a space. All the interviews were shot with the existing window light and overheads blacked out. Robert and Baron’s interviews were filmed in the same location—just looking in different directions. I lit Robert’s with naturalism in mind. The window patterns were created with spotlight attachments and a gobo. Baron’s was lit with with more stylization and contrast.